SOCIAL MEDIA TIPS FOR SALON STUDENTS
As a salon student you need to consider ways that you can establish credibility within the market to grow your business. Creating a professional social media account will help you start positioning yourself as a go-to expert while separating yourself from competition and increases the chances of you staying booked.
Try these tips to take your social media experience to another level.
1 – CREATE A PROFESSIONAL ACCOUNT
Separate your personal social media accounts from your professional accounts to showcase an online portfolio of your work and quality of service. Your goal is to position yourself as an expert within the industry. Choose the business profile option and create a compelling bio that details your qualifications, contact info, special services and how to book an appointment with you.
2 -CREATE CONTENT
- Take before & after pictures.
- Use call to actions in post – example call now to schedule or book appointment.
- Use trending hashtags and buzz words in descriptions.
- Featured products used and reviews.
- How to style videos.
- Promotions, Contest & giveaways.
- Clients testimonials.
- Create blog articles and provide solutions to your client’s problems.
3 – FOLLOW & ENGAGE WITH OTHER INDUSTRY LEADERS
- See how they take photos and market their brand.
- Participate on their page conversations.
- Collaborate and connect to gain even more exposure and experience.
- You might find your next business opportunity when meeting new people.
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Exciting things are coming in 2017!
The beauty school franchise, The Salon Professional Academy (TSPA), will be opening a new location soon.
TSPA will be an ultra-modern training facility providing students with skills beyond what they do behind the chair; skills that prepare them for a professional, successful career in the beauty industry. The academy will offer Cosmetology, Nail Technology, Esthetics and Teacher programs. TSPA schools offer affordable education options; providing students access to scholarships and grants to invest in their professional development.
Over a decade ago, The Salon Professional Academy joined forces with Redken 5th Avenue NYC to develop a beauty education system that has changed the industry. Redken and TSPA collaborated to redesign what a “beauty school” was from the ground up – revisiting everything from the way things were taught to how the student salon area looked and functioned.
Pat Parenty, President, Professional Products Division for L’Oréal USA (parent company of Redken) said, “I believe The Salon Professional Academies are some of the finest schools available in our industry. They have an excellent education philosophy and [their] curriculum stands out; providing students with a complete cosmetology experience and prepares them for a great career in this industry.”
This September, Trim Hunger hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time when over 20 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation. Additionally, a wide variety of events and fund-raisers will take place at individual participating TSPA franchise locations. To learn more about Trim Hunger, visit www.TrimHunger.com
In recognition of Hunger Awareness Month, Redken 5th Avenue NYC in collaboration with The Salon Professional Academy, will host the Trim Hunger™ Cut-A-Thon at the Redken Exchange in NYC to benefit City Harvest, a food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.
Top Redken stylists will be giving haircuts, blowouts and braids for a minimum donation of $25. Much like the way color specific ribbons are worn in support of causes, painting your thumbnail has taken on the same social identity. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Trim Hunger “Roarrrrange” shade as a symbol of support in the fight against hunger.
Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, WI. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.
“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 2.6 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, General Manager, Redken US. “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”